dime
George clicked through ~50+ live pages across DIME’s sites. Public evidence shows a busy multi-platform setup: a WordPress brand site that needs ongoing day-to-day care (broken links, staging leftovers, template quirks), plus a separate Rewards/loyalty product (phone app + web login). Highest-priority fixes sit on merch shopping friction and trust links that currently go nowhere.
Public evidence investigation of DIME’s digital platforms. Independent — not an official DIME report / not affiliated.
Open QA
12
issues George found by clicking through the live sites — still open
P0 / P1
1 / 3
fix now / high — hurts users sitewide
HTML pages
220
normal website pages we crawled
404s
26
dead pages — link goes nowhere
Highest priority
All findings- P0 (fix now — site/money broken)QA-001Shopify merch email popup blocks shopping
- P1 (high — hurts users sitewide)QA-002Footer Lab Results link is dead (404)
- P1 (high — hurts users sitewide)QA-003Desktop still uses a mobile hamburger menu
- P1 (high — hurts users sitewide)QA-012Canada Links page sends people to dead pages
- P2 (important — confusing or hard to find)QA-004Store Locator and Events are buried in the menu
- P2 (important — confusing or hard to find)QA-005Store Locator map showed Las Vegas first
Platforms
InventoryInvestigation status
Track A — Day-to-day WordPress support
OBSERVEDOps support for everyday WordPress fixes: broken links, staging leftovers, search junk, and template bugs. Give that work dedicated help — not leftover hours from a marketing strategist.
Track B — Study a modern frontend later
STRONGLY INFERREDA separate track to look at whether a newer website setup makes sense someday. Research and planning only — not a rebuild, and not a substitute for fixing WordPress now (Track A).
Recently added evidence
Evidence
What these labels mean: P0 = fix now (site/money broken). P1 = high (hurts users sitewide). P2 = important (confusing or hard to find). P3 = medium (messy or costly to maintain). Open QA = issues George found clicking the live sites, still open. 404 = dead page (link goes nowhere). HTML pages = normal website pages we crawled.